- Team conducted multiple observation sessions of pre-existing EMV Chip Card user experience.
- Personas were developed for Merchants and Developers—the two key audiences for launch.
- Team mapped customer journey and identified key “pain points” and potential obstacles within the process.
- Team researched Apple product and packaging standards to ensure first-time compliance due to a compressed launch timeline.
By transforming a 24-hour process to a digital, self-guided experience, merchants could upgrade in 8 minutes. A game-changer for merchants where every moment counts.