Verizon

The power to go beyond

talent acquisition agency

Services:

Branding, Content, Creative, Digital, Editorial, Search, Media & Analytics, Social,

Verizon Talent Acquisition wanted to reignite its social media outreach to engage passive and active career candidates, and gain an edge with top talent in a competitive marketplace. To strengthen the social presence for Verizon Careers, BNO developed a comprehensive content strategy, targeted for their best audiences, as well as a branded identity system to create an ownable look and feel across channels. The result was a social media persona that positioned Verizon as a progressive employer and a true player in the technology space. Scannable and relatable, the campaign dramatically increased engagement for the Careers social properties.

employer branding social media
social media marketing

Organic followership increased by more than 75,000 across platforms

talent acquisition social media marketing
tech social media marketing

Increased traffic, with 280K visits to the Verizon Careers website

pride month social media
talent acquisition social media marketing

53K new candidate applications