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MasterCard – Speed of Life

  • MasterCard needed to make some noise in Barcelona, Spain at the Mobile World Congress (the largest mobile-focused conference in the world). So when they asked us to create a pleasantly disruptive and memorable video for their booth experience, we answered, "when do we start?" The video needed to show how MasterCard is expanding the boundaries of consumer payments now and into the future. To bring this idea to life, we used a driving beam of light to illustrate MasterCard's innovations effortlessly enhancing the journey of a connected consumer moving about her day. This represents how MasterCard is working to answer the needs of real people – allowing consumers to do things in a way they never imagined before. The beam, moving at the "speed of life," leads our hero through a journey, enabling every device to make safe and secure digital payments without missing a beat.

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