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Baldwin & Obenauf Named to Inc.’s 2025 Best Workplaces List
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BNO earns special recognition for Enduring Impact
Creative agency Baldwin & Obenauf, Inc. (BNO) is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, which honors companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. BNO, with 44 years of experience helping some of the world’s most important brands, also earned special recognition in the Enduring Impact category.
This year’s list, featured on Inc.com, is the result of a comprehensive measurement and evaluation of American companies that have excelled in creating exceptional workplaces and company cultures—whether in-person or remote. The award process involved a detailed employee survey conducted by Quantum Workplace, covering critical elements such as management effectiveness, perks, professional development and overall company culture. Each company’s benefits were also audited to determine overall score and ranking. BNO is honored to be included among the 514 companies recognized this year.
Among the survey categories most favorably rated by BNO staff were Team Dynamics, Trust in Leadership, Diversity and Inclusion, and Future Outlook. Among other attributes, staff cited a collaborative workplace, supportive and transparent leadership, a creative culture and open communication as reasons for their ratings. “In addition to business sense, the management and employees respect the creative process and put a lot of value in taking chances and rewarding creative thinking,” one employee commented.
“I am incredibly optimistic about our future with the team we have at BNO, and I’m grateful to have made the list again this year,” said Trista Walker, President & CEO of BNO. “I’m especially proud of our team’s participation rate in the survey, because we can only improve with their feedback. They really delivered—just as they do each day for our clients!”
BNO has created a strong foundation of business fundamentals over more than four decades, experiencing four consecutive years of growth through the global pandemic. BNO also cares deeply about everyone sharing in the company’s success—a claim supported by many of the survey comments. There are team members who have been with BNO for more than 10, 20, and even 30 years—and clients like Johnson & Johnson that have been with BNO even longer. With expanded benefits, a culture club, cooking club, a hiking and adventure club, etc., BNO knows how to put culture above all else for its employees.
After collecting data from thousands of submissions, Inc. selected 514 honorees this year. Each took part in an employee survey conducted by Quantum Workplace. BNO had a 90% response rate, with 78% of respondents “Highly Engaged.”
“Inc.’s Best Workplaces program celebrates the exceptional organizations whose workplace cultures address their employees’ welfare and needs in meaningful ways,” said Bonny Ghosh, Editorial Director, Inc. “As companies expand and adapt to changing economic forces, maintaining such a culture is no small feat. Yet these honorees have not only achieved it—they continue to elevate the employee experience through thoughtful benefits, engagement, and a deep commitment to their teams.”
About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
About Quantum Workplace
Quantum Workplace, based in Omaha, Neb., is an HR technology company that serves organizations through employee engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit www.QuantumWorkplace.com.
