The Joy of Marketing What You Believe In

Why we stay—and why it matters to you

We’re picky for a reason

Research consistently shows that passionate, engaged employees are significantly more productive and deliver higher quality work. Gallup’s comprehensive analysis found that companies with higher employee engagement experienced a 21% boost in profitability and 17% higher productivity, while other research demonstrates that engaged employees are more likely to perform better because they are invested in their work. They feel a sense of energy and enthusiasm about their tasks, are more motivated, and tend to have better problem-solving skills.

When you choose your partners with care, you create the space to do your best work:

• Work that feels like a mission, not just a job
• Stories you’re proud to tell
• Campaigns that connect on a human level—because you actually believe in the brand

We’ve seen what happens when that doesn’t happen. MarTech calls it out: misaligned priorities, unrealistic KPIs, toxic cycles of churn and burnout. But when you build trust with clients who value the right outcomes—brand health, customer connection, real momentum—you get to do meaningful, creative, lasting work. Most importantly, when we at BNO are genuinely passionate about your brand and mission, that passion translates directly into better outcomes for our clients.

The kind of marketing we believe in

Here’s what working with intention looks like for us—and what it means for our clients:

Better partnerships. Better work. Better people.

When you care about what you’re marketing, you show up differently. Our team members wake up excited to dig in and help our clients shine. We see their success as our own. And that connection shows—in the work, in the culture, and in the results we achieve together.

We’re not immune to the challenges MarTech highlighted. But we’ve learned that the answer isn’t to give up—it’s to choose better. It’s about finding that magical alignment where your values and ours create something bigger than either of us could accomplish alone.

Our culture and values have led to recognition as an Inc. Best Workplaces honoree, demonstrating that when companies genuinely live their values, both employees and clients benefit from the authentic engagement that follows.

When we look at the mission statements of our clients, it feels good to fire up that laptop each day. Here are just a few that clearly align with our own mission, which is to help the world’s most important brands succeed:

• Developing lifesaving medicines for billions of people with complex diseases
• Empowering the way millions of customers live, work and play.
• Making prescription medicines safer, more affordable and accessible to millions of uniformed service members.

Most of the clients we work with have compelling missions like this. And when your team genuinely believes in your mission, the work we create together reflects that authenticity.

Why we love what we do—and why you’ll love working with us

When you’re in the right partnerships, brand marketing becomes more than just a career. It becomes a craft. A calling. A chance to tell stories that matter and build brands people love.

We’ve found our way by being intentional. Selective. Purpose-driven. That’s why we stay—and why we thrive. Most importantly, it’s why the brands we partner with see results that go beyond what traditional agency relationships deliver.

Inspired by the challenges shared in “Why Marketers Are Leaving and What It Takes to Stay” and by the kind of creative collaboration that fuels great work every day at BNO.

Ready to work with an agency that’s as passionate about your mission as you are? Let’s start a conversation about how purposeful partnerships create exceptional results.