Born to barge
Columbia needed some help creating a new identity, and more importantly, amplifying their point of view. A voice that tells the story of their pioneering, can-do spirit. That was our compass to crafting an emotionally resonant campaign unlike any other in the category. What began as a new logo, messaging, and a sales brochure extended into an epic and anthemic video that tells the story of the evolution of the transportation industry, and Columbia’s role in helping global commerce forge ahead.