Stand with the GreaTS

Tim Howard in


Creative, Social, Video

Helping a nonprofit create an inspiring platform and call-to-arms for Tourette Syndrome (TS).

When the NJ Center for Tourette Syndrome (NJCTS) came to us seeking a new source of funding, we saw an opportunity to do something bigger. Together with goalkeeper Tim Howard, diagnosed with TS at age 10, we created a campaign that inspired donors to act. The GreaTS encouraged all those with TS to embrace their beautiful quirks and Stand with the GreaTS. A movement and a rallying cry, the campaign helped NJCTS exceed their goals. Despite the challenges of budget cuts and increased competition, BNO not only helped attract new funding, but also created a global platform for Tourette Syndrome advocacy.

Nearly 40% increase in annual revenue

Tim Howard wearing a The GreaTS T-Shirt

Nearly 40% increase in annual revenue

The GreaTS tags

Tim Howard

It was bold, it was in your face, it was a statement. It was basically like – get on board or get left behind.

GreaTS website homepage
Tim Howard wearing GreaTS T-Shirt, social post Tim Howard social post

Record corporate sponsor donations

Faith accepting an award

NJCTS Executive Director: Faith W. Rice

Online donation capabilities