A career brand that inspires
As a technology leader, Verizon is always searching for the best and brightest talent – from brand champions on the retail floor, to the next superstars of cyberspace. The challenge: creating a message and brand promise that could resonate among a very diverse set of candidates.
Challenge accepted. BNO created brand concepts based on key employer insights for focus group testing. From there we discovered the positioning that not only felt the most authentic and true, but also the most aspirational for Verizon Careers. Introducing, power to go beyond.
Speaking to greater opportunity and career growth, as well as the ability to do work that makes an impact, power to go beyond became a rallying cry and mantra every candidate could make their own.