As the agency of record for Verizon Talent Acquisition, BNO is proud to have been the creative force behind the Veterans Day Parade experience for the last 6 years in a row. Our concept, Network Strong, was brought to life on the parade float, surrounding marketing materials, and this year, a :30 TV spot that aired during the event on ABC!
This spot features authentic storytelling from Steve Weston, a veteran turned Military Recruiter at Verizon, who is now on a mission to onboard fellow service members to a career they’ll love. Steve speaks to the sense of connection and purpose he felt as he transitioned, and a welcoming culture that empowers all. To complement the spot and create synergy with the larger campaign, Steve is also prominently featured on the back of the float along with his mantra, “take command of your career.”
Cut from a longer-form anthem video BNO created to launch Verizon’s new employer brand, the Network Life, Steve’s vignette is one in a series that will help amplify the company’s message of community and opportunity to today’s best talent. Stay tuned!
