The most successful campaign in Vertex history

Making data the reward for tax professionals

Vertex Enterprise product, by Vertex, Inc., is designed to allow tax professionals to better manage corporate tax. It’s a complex process, with most multinationals using different currencies and having different accounting standards. Vertex turned to us to tell this very complex story in a simple and compelling way.

Our strategy was focused on educating CFOs and other key managers on how they could use Vertex to make strategic contributions to the financial success of the company.

The campaign informed clients that using Vertex Enterprise gave them better command of their own data, fundamentally creating a new way to improve and control all aspects of tax process management. This was the beginning of a new era where all things are Tax Possible.

The new Tax Possible campaign launched to incredible acclaim. In five weeks, engagement and conversions reached record-setting levels and the Tax Possible theme was quickly extended to a full worldwide campaign.