For more than three decades, Jackus has helped to shape the creative direction and cultural identity of one of New Jersey’s most respected agencies. Rising from graphic designer to senior vice president of creative, Jackus has helped lead BNO through every major evolution in the advertising landscape—from print to digital, to mobile and an ever-expanding social landscape, and actively navigating AI-powered creative innovation.
Jackus’ visionary leadership has helped position BNO as a trusted partner to global brands such as Nike, Johnson & Johnson, Mastercard, Verizon and Bristol Myers Squibb. Under his creative direction, BNO has achieved wide industry recognition, including numerous NJ Ad Club awards, a Jersey Awards “Best in Show”, five consecutive NJBIZ Best Places to Work awards (2020-2025), as well as earning a spot on the 2025 Inc. Best Workplaces list.
Jackus has helped strengthen New Jersey’s economy through his leadership in employer branding, attracting top talent to leading companies and contributing to the state’s reputation as a hub of innovation and opportunity. His influence extends to purpose-driven work that makes a social impact, as well, to include spearheading award-winning campaigns for philanthropic organizations like the NJ Center for Tourette Syndrome, Thorn, and the Autism Treatment Center of America.
The New Jersey Advertising Hall of Fame was launched by the NJ Ad Club over a quarter of a century ago with a mission to recognize the contributions of communications professionals from every walk of life had made to the industry. Jackus was joined by four other inductees who continue to inspire creativity and excellence across New Jersey: Debra Rizzi, president and partner at Rizco; Rich Faul, national account specialist at Innovare Media; Robin Landa, professor at Kean University; and Tamara Robb, founder and president at Robb Digital Marketing.
