BNO Announces Launch of ACXelerate™

Fast, smart, agile: Welcome to ACXelerate™

BNO’s ACXelerate™ aims to deliver accelerated, ROI-driven CX programs to clients. Unlike conventional approaches, our uniquely powered process applies a sprint-based agile framework, design-thinking methodology and kaizen strategies, enabling continuous innovation for more impactful and cost-effective solutions.

ACXelerate™ utilizes a sprint-based framework and emphasizes tangible incremental value, self-organizing teams, daily communication, reduced waste, and continuous improvement. Simply put, ACXelerate™ helps clients get to their optimal solution faster.

Both large and small organizations appreciate the speed and agility with which they can realize a far more customer-centric brand experience–one that will resonate with audiences on both a rational and emotional level and lay a solid foundation for more meaningful brand experiences across all touchpoints.

ACXelerate™ is designed to harness change for competitive advantage

ACXelerate™ is different from traditional project delivery approaches that typically have a fixed set of deliverables, explicit scope, waterfall scheduling, and weekly status meetings. ACXelerate™ utilizes design thinking, which starts with a problem rather than a solution, emphasizes tangible, incremental value, organizes work into broadly defined agile sprints, and enables self-organizing teams to drive project velocity through daily communication. Kaizen philosophy is applied throughout to eliminate wasteful steps and empowers teams to implement change for continuous improvement.

Bottom line

As the CX landscape continues to evolve at a rapid pace, brands that can adapt and deliver exceptional experiences will be the ones that thrive. ACXelerate™ offers a unique solution to meet these challenges head-on, combining design thinking, agile methodologies, and kaizen principles to drive innovation and efficiency.

By embracing this approach, brands can:

1. Accelerate project ROI through sprints that deliver tangible, incremental value
2. Save valuable time and money by optimizing resources and reducing waste
3. Harness change for a competitive advantage

Ready to unlock the full potential of your customer-centric solutions? Reach out today and start your ACXelerate™ journey.

Design thinking is a human-centered approach to problem solving, specifically product or service development, that places empathy, creativity, and iterative testing at its core. Design thinking is used in various fields, including product design, business, and social innovation, and for developing innovative solutions to complex problems. This approach enables companies to understand customers’ practical and emotional needs, brainstorm ideas, develop prototypes, and implement solutions that are tested and proven effective.

Agile is a set of principles used to plan, organize, and deliver the work required, and helps teams deliver customer value faster. This methodology differs from traditional project management frameworks by organizing the work into small bursts or “sprints” designed to deliver useful value early and often. Agile emphasizes continuous learning, flexibility, collaboration, and improvement.

Agile allows us to iterate on solutions quickly so that when we engage with customers we can rapidly update and change based on their feedback, ensuring good CX, versus returning several months later with an update.

Overall, it’s about making decisions where the information lies. With guessing games removed, forward motion is grounded in data and feedback.

A Japanese philosophy centered on continuous improvement, “kaizen” means good change, or change for the better. The kaizen approach focuses on process optimization, waste elimination, and continuous improvement within client projects. The practice brings people from different parts of the business together, often flattening the corporate hierarchy, to roll-up their sleeves and work side by side to achieve a common goal.