Innovate Archives

A group photo of everyone who attended the CX Workshop.

Innovate

BNO’s Next Gen CX Workshop and 2023 Pharma CX Summit Wrap-Up

10-30-2023

Customer Experience (CX) has been a foundational and evolving expertise at BNO and critical to our success for over 40 years. So, it was only fitting that BNO President and… Read More

A collage of multiple BNO employees in various locations, outings and events throughout the year.

Innovate

Good CX Delivers Better Outcomes for Customers, Employees, and Organizations

10-03-2023

It’s more than just a headline—it’s also the 2023 CX Day Theme. And we’re pretty fired up about it! Our friends at the Customer Experience Professionals Association (CXPA) said it… Read More

A robot hand and a human hand putting two puzzle pieces together.

Innovate

Harnessing the Power of AI to Deliver Exceptional CX

08-16-2023

With summer shortly drawing to a close, we can confidently say that 2023 is shaping up to be a banner year for exploring artificial intelligence (AI) technology. At BNO, we’re… Read More

Human thinking and creativity feeding an AI information for better marketing solutions.

Innovate

Unearthing AI’s Real Potential to Marketers Requires Human Thinking and Creativity

07-07-2023

In the rush to get their agency or personal brand associated with the magic “AI” initials, certain pundits and marketers have been waxing either poetic or gloom and doom in… Read More

Innovate

BNO Scores a Trifecta of Tellys for Fortune 500 Clients

06-28-2023

SOMERVILLE, N.J., May 31, 2023 /PRNewswire/ -- Baldwin & Obenauf, Inc. (BNO) announces that the creative agency won multiple awards in Branded Content categories for videos produced for three of its Fortune 500 clients in the… Read More

Computer transitioning from UA to GA4. A cloud with a question mark sits between the two computers.

Innovate

Are YOU Ready for the Transition to GA4?

06-26-2023

In just a few days, the sun will set on Google’s Universal Analytics (UA) platform and the migration to GA4 will begin. With GA4, organizations can expect privacy-first tracking, enhanced… Read More

Content writer Dena Koklanaris, left, and BNO founder Joanne Obenauf

Innovate

Customer Centricity and Emerging Technology Take Center Stage at Tampa Bay Tech’s poweredUP Event

05-23-2023

BNO Attends Annual Event Spotlighting Abundance of Tech Growth Across Tampa Bay. For years, Florida was known as “God’s waiting room,” a state visited primarily for its beaches and lived… Read More

Innovate

AI in TA? Here’s why we pinky swear you’re not doomed

04-10-2023

Whether it frightens you, delights you, or a little bit of both, AI has made it to the world of Talent Acquisition. BNO attended the IAMPHENOM 2023 conference to see… Read More

Innovate

The metaverse:  
Like nothing you’ve ever planned for before.

03-15-2023

As champions of innovation that delivers better patient care, we thought it important to cover PanAgora’s 2022 Pharma CX Tech Summit, which focused on healthcare technology. Below is part 3… Read More

Innovate

Celebrating Women’s History Month: An Inspiring Q&A With Our Leaders

03-13-2023

In recognition of Women’s History Month, two of our female leaders share their thoughts on the power of telling our clients’ stories, as well as our own. This year, the… Read More

Innovate

The Office Culture Problem You Didn’t Know You Had: Presenteeism

12-15-2022

Presenteeism—What’s That? You might not know the term, but, trust us, you know presenteeism well. It’s the co-worker coughing and shivering in their cubicle, making you scrub your hands a… Read More

Innovate

Let’s Optimize Your Equation:
Sales + Marketing = Revenue

11-14-2022

We’re seeing evidence more and more that the demands and priorities of the modern buyer are shifting—and fast. As the conversations and values that interest them continue to morph, sales… Read More

Innovate

Amplifying PR Strategy With Data and Digital Insights

08-18-2022

Our experts are letting you in on the tools they use to create killer PR strategies that drive impressive results. The Holy Grail of public relations has always been how to… Read More

Innovate

Don’t Miss the Target!

05-19-2022

Tools for Finding and Reaching Your Audience All marketers are tasked with generating “more” — more exposure, more awareness, more conversions. Dialing in on which customers to target can be… Read More

Innovate

FinTech Outlook 2022: Know These Top 5 Marketing Trends

12-27-2021

If your brand lives in the fintech space, hold onto your virtual wallet. 2022 looks to be another year of industry growth with think tanks predicting continued strides in embedded… Read More

Innovate

How the Pandemic Changed Media Consumption

11-10-2021

Our habits changed during the pandemic. Here’s how we see them changing for good. The pandemic affected many aspects of our lives, especially the media habits of… Read More

Innovate

Transforming the negative into the positive with CX

10-22-2021

What do customers want? Ease, convenience, and connection. At BNO, we understand that creating an exceptional experience starts with empathy—and understanding what your customers need and want. Our process… Read More

Innovate

Safe video shoot during COVID-19?

09-09-2021

How remote platform OpenReel became part of our production toolkit at Marylands Farm Park. The pandemic created some serious challenges for video production crews, including ours. Let’s face it,… Read More

Innovate

BNO’s Next Gen CX Workshop and 2023 Pharma CX Summit Wrap-Up

Good CX Delivers Better Outcomes for Customers, Employees, and Organizations

Harnessing the Power of AI to Deliver Exceptional CX

Unearthing AI’s Real Potential to Marketers Requires Human Thinking and Creativity

BNO Scores a Trifecta of Tellys for Fortune 500 Clients

Are YOU Ready for the Transition to GA4?

Customer Centricity and Emerging Technology Take Center Stage at Tampa Bay Tech’s poweredUP Event

AI in TA? Here’s why we pinky swear you’re not doomed

The metaverse:  
Like nothing you’ve ever planned for before.

Celebrating Women’s History Month: An Inspiring Q&A With Our Leaders

The Office Culture Problem You Didn’t Know You Had: Presenteeism

Let’s Optimize Your Equation:
Sales + Marketing = Revenue

Amplifying PR Strategy With Data and Digital Insights

Don’t Miss the Target!

FinTech Outlook 2022: Know These Top 5 Marketing Trends

How the Pandemic Changed Media Consumption

Transforming the negative into the positive with CX

Safe video shoot during COVID-19?

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