How Copywriters Are Actually Using AI
I’ll start by saying that if you think that, in the rise of AI, writers are simply relinquishing their projects to the whims of the bots, think again. We must…
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Understanding the Alphachannel Framework and How AI Is Shaping Customer Perceptions
In an earlier post, we introduced alphachannel marketing, the invisible AI layer mediating how consumers discover brands. Today, we’re examining Google’s AI Overview feature, a prime example of this phenomenon…
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Building Topical Authority in the Age of AI
Search has evolved. Search behavior has fundamentally changed. New search technologies driven by artificial intelligence (AI) integration demand comprehensive optimization strategies that extend far beyond traditional SEO (search engine optimization)…
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Beyond Omnichannel: Is Your Brand Ready for ALPHAchannel?
The alphachannel era is upon us. To thrive in this rapidly emerging landscape, brands must actively shape their brand narratives for AI consumption and summarization. Learn how brands are evolving…
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