Public Relations

At BNO, our Public Relations strategies help you control your brand narrative and tell stories that engage your target audience(s). Our carefully crafted content is augmented by AI to identify emerging trends and optimize message targeting. That means narrative architectures that are machine-legible and journalist-ready, which can be deployed across owned, earned, and shared platforms.

We help build credibility for your brand that reflects the influence you hold within your industry as a thought leader. At BNO, we help you shape and direct that narrative to consistently present your organization in the best possible light, with tools to anticipate shifts in sentiment and media dynamics along the way.

Control your story.

Our earned media strategists start by listening closely to your executive leadership and subject matter experts. We tap into their passions and unique perspectives on your brand offering, highlighting how you are advancing and even transforming the industries and audiences you serve.

We then craft compelling messages and brand stories designed to attract individuals and organizations with a vested interest in your industry. From broadcast and digital news to industry trades, from key opinion leaders to social media influencers, we proactively search for opportunities—leveraging AI-enhanced media monitoring to identify and seize the most relevant moments to tell your brand story and influence the conversations that matter to your industry.

Through our deep digital roots, we connect all Public Relations activities to broader measurement platforms. Our proprietary algorithm provides near real-time performance reporting—capturing not only on the quantity but also the quality of your coverage, including the sentiment and industry reach.