Good CX Delivers Better Outcomes for Customers, Employees, and Organizations

Use your socials or your influence to give a shout-out to a brand that delivered a great experience for you! Help that brand spread positive word of mouth (WoM) to show them that their CX efforts truly matter.

Make a customer’s day in a big or small way! Send them an appreciation email, invite them to lunch or coffee, tell them on your next call what you love most about working with them, deliver something ahead of schedule, or give them a little something extra. The quick and easy ways to surprise and delight are endless—use your creativity!

Do you work with a team or are you in a leadership role? Thank a member of your team for all they do for your internal and/or external customers. Notice something they did to make the customer, team, or your experience just a little bit brighter. Be as specific as you can with your thanks.

Got a brand survey sitting in your inbox from a recent brand experience that you never filled out? (We all got ’em!) Give the gift of feedback—whether positive or constructive. Be thoughtful. Be specific. Make it actionable. What should the brand stop, start, or continue in order to improve your experience?

When was the last time you asked a colleague or a customer to share something you could do to make their day a little bit brighter? We have a ritual in our leadership meetings at BNO to pointedly ask one another to share examples of behaviors that help the team and hurt the team. This is not only helping us to improve our collaborative experiences, but it has also made us closer as a team.

Think about your most recent customer feedback or performance review. Make a commitment to act on that feedback, even if it’s in a very small or incremental way.

In the mood to try something new this month? Reward a brand that has earned great customer reviews by giving it your business. Become somebody’s new customer based on other customers’ rave reviews! (And of course, give feedback afterwards!)

Give the gift of a great experience to a friend, colleague, or family member. Tell the person what you loved about the experience and why you thought they would love it too. It’s surprisingly simple to make someone else’s day in a small way with a coffee, a treat, or a coupon while rewarding a deserving brand with your positive WoM (and your dollars!).

Take a moment to think about the best experiences you can recall—as a customer OR a colleague. Come up with three to five examples and write down what made those experiences special. Reflect: What did you learn about the value of great CX?

Lastly, invest in CX learning! Interested in learning more about how to create exceptional experiences? Want to become a pro? Register for our CX workshop in Philly on October 24.